Well, that’s what it’s looking like with this new ad campaign from Sony. The ad (horror movie rather) shows a young baby sitting in the room with our expensive friend. The baby (actually looks like a doll that’s come to life) then starts laughing manically, spouting the words of, yes, the Devil himself.

Baby then starts crying (terrified of the PS3’s price?).. backwards. Calling the PS3 mama, ‘mama’ proceeds to levitate off the ground. The ad finishes with the numbers ‘1117’ displayed on screen, reference to PS3’s launch date in America, 17th of November.

In the words of Rove.. what the? Seriously, what the hell Sony? Who does this even appeal to? To me, it looks like the ad is saying, “Buy a PS3 and your child will receive demonic powers. Ever seen that movie The Omen? Well wasn’t that Damien kid shit cool?”

It’s not like Sony are going for the obscure tactics, (Wii) because anyone that watches this ad, and has no idea what the PS3 is, will have no idea what they’re supposed to be buying. I don’t know whether Sony want to me buy the PS3 or commit second degree murder.

Come on now Sony faithful, explain this.

- Aaron Kleemann.